Due to COVID-19 our client closed his car showroom. We quickly changed our marketing activity to promote online sales where customers could purchase a car online. This included finance quotes, part exchange valuations and arranging a fully sanitised car delivered to their door.
We changed the website advertisements and produced a Facebook marketing campaign to target people in the market for a used car. This video was designed by us to quickly inform people of the ability to buy online in the safety of their own home. In addition, we offered a discount to all key workers and NHS staff who needed a car for commuting purposes.